A license is an agreement between the owner of the copyright of a video (it may be the author and/or the company that financed its production) and another user. The license contains the exemption from exclusive ownership for the intended use of video (online, Broadcast, Corporate, Promotion…). The license may be exclusive (for use by an organization during the term of the license) or not (can be used at any time by multiple organizations). Depending on the resources used to produce the video, its intended use, the type of content, and the usual supply and demand laws, the price of the video license can vary enormously. A single price guide is not possible, as a large number of variables can influence the price. The same content can be allowed for different uses for different costs in different regions. Frequent variables are the format of delivery (SD, HD, 4K video), the target audience (local, national, regional, global), the intended use (commercial, non-commercial, educational, charitable …) and the duration of the license (1, 2, 5 10 years or unlimited). If the original content is used to generate revenue (for example. B via the SVOD or AVOD platforms), the rights holder and the licensee can each take a share of the transactions named in the agreement. Others can use a third-party platform to manage their content – and license on their behalf. For example, Reuters relies on Screenocean, a subsidiary of Imagen, to license a select collection of broadcasters, while Viral Video UK offers individuals a fully managed service to be able to license interested third parties interested in their content. Most of the content available on video pages and stick image pages is licensed – which offers buyers great flexibility and not legal headaches related to licensing restrictions. Large media production companies have rights and rights management teams that can create custom licenses for the single, permanent or partial use of their video content by third parties.
As proposed, the licensee agrees to pay the rights holder a minimum turnover (usually in advance) on the basis of the basic licensing agreement and will pay an additional fee in the event of overheating of the content. This runs counter to the license managed with rights when a license is evaluated on the basis of how the content is used. Rights licenses are generally pursued with various usage restrictions, including duration, regions, image size and more. A content license agreement is a contract between the content owner, the licensee and the licensee who wishes to publish the content granted on a separate platform, which end users can access. As a general rule, licensed content is protected by copyright, written materials such as articles, essays and blogs, or images, videos and multimedia forms, so that an essential element of a content license agreement is a copyright license from the licensee to the licensee. A copyright license is an authorization from the licensee to use the content in a way that would otherwise infringe the copyright of the licensee. Copyright gives the owner the exclusive right to reproduce and distribute copies, to prepare derivative works and, depending on the type of work, to publicly present and display the copyrighted work. 17 United States. C 106, www.law.cornell.edu/uscode/text/17/106.
Typically, a content license agreement gives the licensee the right to reproduce content in a given medium, access or distribute to the end user. The granting of copyright licenses must be explicit, which exclusive rights are granted.