And perhaps most tantalizingly of all, Marvel has at least considered the idea of affording Hawkeye or Black Widow their own Netflix projects, ones that might meld both TV and movie characters for a movie or event series, though this especially is seen as a pipe dream.
And on a personal level, my daughter is six years old now. She just lost her two front teeth, just like Scott Lang’s daughter Cassie in Ant-Man, and is beginning to learn what Daddy does and about the different types of heroes. She has red hair and is constantly pointing at Black Widow and wanting to learn more about that.
The Moment from The Age of Ultron Trailer that Crystallizes Why Marvel Studios Has A Woman Problem
Following its leak online yesterday, Marvel Studios officially released its trailer for the Avenger’s sequel, “Age of Ultron”. You can watch the entire trailer here.
And in that trailer there is this moment above which is without question one of the best action moments.
It is Scarlett Johansson as Black Widow dropping out of a plane while riding a motorcycle.
Can anyone argue this is not awesome?
Every male lead character save Hawkeye and Nick Fury has had a standalone movie. Ironman, Thor, Cap and the Hulk. Antman will soon have his own film. There is also rumors swirling about a Dr. Strange movie.
But Black Widow, the character that is about to appear in her fourth Marvel movie, does not have a film announced.
With Lucy this past year, Johansson showed she can take mediocre material and turn it into a worldwide hit grossing over $415M globally. That’s for an unlicensed character in a film with bad to middling reviews. By comparison the first Captain American film with Chris Evans had a worldwidel box office of $370M globally.
When asked why there is no Black Widow film, Marvel Studios president Kevin Feige has that he “hopes” to have a movie “sooner than later”.
But he’s also said it won’t happen anytime soon.
Marvel Studios Executive Vice President Vicki Alonson was recently asked about the lack of female led films by Marvel she said “if it were up to me, it would be today”
But Marvel Studios? No female led films.
Why with the success of Lucy, Black Widow given plenty of life out of the four other films she’s appeared in would Marvel Studios not greenlight this film?
I’m not sure I entirely can put the blame on Feige. He ultimately answers to Ike Perlmutter but you have to wonder too why he is choosing to leave the potential gross of a Black Widow movie on the table.
It’s not the visibility of the character.
It’s not like they don’t have an actor proven at the box office.
It’s not like there aren’t any good stories to tell.
There’s only one major difference between Black Widow and the other characters Marvel Studios is giving their own movies to – she’s a woman.
And that’s a problem.
Perpetual reminder that there was a Black Widow movie in development and it was specifically cancelled because lady action heroes don’t work. Perpetual reminder that assuming Natasha doesn’t have her own film because she’s a lady is not even an assumption at this point.
Why isn’t a Black Widow movie a priority for Marvel? That seems to be the question of the year. Scarlett Johansson’s popular assassin character was a huge reason why Captain America: The Winter Soldier was a massive box-office success and the actress herself has expressed an eagerness to see the character have her own movie. It’s downright laughable that between the prolific Marvel, DC, X-Men and Spider-Man franchises not a single concrete announcement has been made about plans to produce a film with a female lead. (Gal Gadot’s Wonder Woman is closest, but it’s still a matter of when.) So what’s the hold up? As far as Marvel Studios president Kevin Feige is concerned, “It comes down to timing.” And that, I’m afraid, doesn’t sound exactly right… isn’t “timing” also just another way of saying “this isn’t our priority?”
As for Feige’s question of whether they should put an existing franchise on hold to make room for a female-led one, why not? Do we really need the confirmed Captain America 3 and Thor 3 before we even get Black Widow 1? Is the logic there that both Cap and Thor have established box-office clout? If having a known quantity in the leading role is the concern, then why not Black Widow 1 before the comparatively esoteric new kids on the block Doctor Strange and Ant-Man? There’s no way to logic around the fact that Marvel is dragging its feet on this matter.